9 things you shouldn’t do on social media from your business page !

If you are a small business owner, chances are that you are already on social media. If you are not, it’s time to get things rolling. Whether your favourite medium is Facebook, Twitter or Instagram, there are things that you should avoid doing on social media.

Here are 9 things which you should NOT DO from your business profile on social media.

1.   Insult or be offensive

Nothing will ruin your brand like an offensive social media post. Avoid being racist, insulting a religion or custom, being misogynistic or homophobic or make jokes about news or current situations.

2.      Delete comments or reviews or your own comments on reviews

Not everyone is going to be your no 1 fan. If someone posts something insulting and demeaning on your own page, you will be tempted to delete it. Deleting these posts will make your business look dodgy and unreliable, and remember people can always take screenshots. Let the post be, reply with grace and dignity.

3.      Argue and defend

As much as you need to respond to your customers on social media, you shouldn’t type in a long thread of defensive replies for bad reviews. Always think! The person who will read this post, can be your next customer.

4.      Lying

We often tend to highlight positive features more in our product without talking about the ordinary. Social media engagement is different than traditional advertising, if you exaggerate or lie, your audience will lose trust and you will lose authenticity.

5.      Sharing just too much

Spamming does not involve only email, if you bombard a person’s feed with too much information on a regular basis, it will annoy them and soon unfollow your page or profile. Interesting content should be focused rather than posting regular ads frequently.

6.      Complain

Your business should never complain in public, even if it is a bad customer to a horrible vendor to an adverse weather

pattern. It will make you look bad and potential customer and vendors will think twice before doing business with you.

7.      Be little your competitors

As much as you should avoid complaining, you should avoid talking bad about your competitors. You can be civil, let the industry which you are in boost a bit and look pretty cool to all your customers.

8.      Inconsistent branding

 Your logo, logo colours, tone and voice of your content should be consistent throughout and through all social media platforms.

9.      Spelling and grammar mistakes

 Nothing puts your brand down like a spelling or a grammar error. Incomplete or long sentences are a big no no too. Always make sure you review, and get it approved before posting.

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